We are launching a new brand image
We are really proud to share our new brand image with you.
The renowned agency espluga + associates has been in charge of helping us reflect the evolution of our practice.
In its beginnings, Atelier MEL, embarked on a deep study of artisan glass techniques to create a set of modular collections of three-dimensional illuminated mosaics. This was the first step towards the development of the capability to conceptualize, design, and build complex and unique art pieces in a great variety of different materials.
This rebranding effort started with research to understand the company and employees, customers, target prospects, and competition. Based on this research we defined a positioning strategy, messaging, logo, tagline, and website that differentiate us and explain how we can help our clients turn their ideas into reality.
The new graphic appearance and communication strategy focuses on the two fundamentals of our brand: Engineering and Art. It is characterized by the same principles that define our work as designers: modularity, neatness, geometry, contemporaneity, finesse.
A complete reconceptualization with the aim of communicating the ability of our multidisciplinary team to offer a complete service; from the conceptualization to the installation of unique art pieces.
Browse through our new web site!